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Joe Cross is an Australian entrepreneur and filmmaker whose “reboot” concept empowers business leaders to take control of their health by making simple lifestyle changes.
But before he was the picture of health and wellness and a beacon of hope for thousands across the globe, Joe Cross was on death’s door.
By age 40, Joe’s health was in disarray, despite a flourishing career as a day trader and investor. As Joe explained it to us, he was focused on “wealth and not health,” and while he wasn’t looking his weight ballooned out of control. 100 pounds overweight, loaded up on steroids and suffering from a debilitating autoimmune disease, Joe was at the end of his rope.
Enough was enough.
Sick and tired of being sick and tired, Joe discovered that the power to change was within his control, and that he could “reboot” his health and his life by making simple lifestyle changes. He lost the weight, cured his own disease, and threw all the pills away.
And if he can do it, so can all of us.
Joe documented this journey from obesity and illness back to health and vitality in his first film, Fat, Sick & Nearly Dead, a runaway success that has been viewed by countless people around the world.
Joe was gracious enough to spend some time sharing his amazing story, as well as strategies that can help all of us improve our health, longevity, and vitality, and do the work we were meant to do.
Key Takeaways
- Joe describes his reboot technique, and how it’s transformed his life.
- Joe shares one simple change the average business leader can do to start living a healthier lifestyle.
- Joe describes the “Two Rule,” a way to avoid sabotaging your health and nutrition goals while eating out at business meals.
- Joe breaks down the 80/20 rule that guides his healthy lifestyle, and explains why maintaining a balance is so vital to your longterm health.
- Joe shares a story about attending a rock concert in his youth that illustrates what a huge epiphany discovering a plant-based diet was for him.
- Joe talks about the replacement vs. restriction dichotomy, and how replacement is the key to long term success when it comes to lifestyle changes.
- Joe dives into his personal story, describing how he left high school at 17, became a courier for a merchant bank, and then a trader on the floor of Sydney’s Futures Exchange.
- Joe descibes his life as a trader, and how he lost $200k on his worst day.
- Joe explains how his obsession with work led to his ballooning weight and deteriorating health, and what he did about it.
- Joe tells us why it’s so important to climb a tree and make sure we’re in the right jungle instead of blindly hacking away with our machetes (so to speak).
- Finally, Joe tells us why he became a filmmaker, and the role that storytelling plays in enacting positive social change.
Links
- Reboot With Joe
- @JoetheJuicer on Twitter
Joe’s Films
Recommended Reading
- Way of the Peaceful Warrior by Dan Millman
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How many emails do you have in your inbox right now? A hundred? A thousand? Twenty thousand?
An out of control inbox is probably THE biggest drag on your time and sanity. But it doesn't have to be this way. There's a secret to reaching inbox zero and taking back your email sanity.
It’s called SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see.
Aside from removing all of the junk so you can focus on messages that matter, there’s this a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. It’s so rewarding.
Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit sanebox.com/AO and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as I do.
Go to SaneBox.com/AO to claim your $25 credit and try it for free now!
What is happening, Awesome Officers and purveyors of optimism? We’ve got a fresh new episode ready for your aural consumption that we think you will really enjoy.
This one’s a little different though. This is the first episode of a new format we’re calling #SPKup. It’s a Q&A with AO captain Sean Patrick Kelly (aka, SPK), and a chance for you, the listener, to ask Sean any question you want.
In this one, SPK tackles the top questions we hear from our awesome audience, covering all manner of topics, from business and leadership to life lessons and Sean’s greatest fears. No topic is out of bounds.
This was recorded live in the middle of our SnackNation headquarters (the original Awesome Office), so don’t be surprised if you hear a steady buzz of activity (and some aggressive high-fiving) in the background.
And fear not - we’re still producing epic interviews with today’s top business leaders.
Have a question for Sean? Then #SPKup! Ask @seanpk via Twitter and use the hashtag #SPKup and Sean will answer it in the next edition of #SPKup.
How many emails do you have in your inbox right now? A hundred? A thousand? Twenty thousand?
An out of control inbox is probably THE biggest drag on your time and sanity. But it doesn't have to be this way. There's a secret to reaching inbox zero and taking back your email sanity.
It’s called SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see.
Aside from removing all of the junk so you can focus on messages that matter, there’s this a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. It’s so rewarding.
Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit sanebox.com/AO and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as I do.
Go to SaneBox.com/AO to claim your $25 credit and try it for free now!
Happiness. Does it really matter?
Ask most business leaders fifteen years ago, and you’d be hard pressed to find one who thought that happiness was a primary concern, especially within the organization.
Work is about results, and happiness is incidental. Or so the thinking went.
Then came along a little company called Zappos, with a visionary CEO named Tony Hsieh who realized that delivering happiness was a unifying theme throughout the business. Not only did delivering happiness sum up the ideal experience for his customer, but making happiness a primary concern internally actually drove results.
There’s no one in the world who understands the power of Happiness better than this week’s guest, Jenn Lim.
-
- Delivering Happiness CHO Jenn Lim.
Jenn is the CEO and Chief Happiness Officer of Delivering Happiness, a consulting firm she founded with Tony Hsieh to inspire science-based happiness, passion and purpose at work, home and everyday life.
Jenn was a foundational team member at Zappos, and in 2010 she led the launch of Tony’s book Delivering Happiness, which has sold over 600,000 copies worldwide.
Jenn refers to Delivering Happiness as a book that became a company that became a global movement.
We caught up with Jenn on a Hawaiian “workcation,” and she digs deep in this interview, telling us about her upbringing, her days as an angst-ridden, Camus-reading teenager, and her own happiness journey, which includes stops at UC Berkeley, San Francisco tech, and Zappos. Eventually, this path led her to the principles of positive psychology that form the basis of Delivering Happiness.
- Jenn takes us through DH’s happiness framework, and explains the difference between pleasure, passion, and purpose - as well as why a sense of purpose has the highest likelihood of creating sustainable happiness. 5:33
- Jenn walks us through her childhood, and explains how her experience as a first generation American shaped her perspective on what “success” and “happiness” mean, as well as how those constructs changed over time. 8:53
- Jenn describes one of the lowest moments of her life, and explains how this experience inspired her to focus more on discovering her own life's purpose. 13:37
- Jenn describes the life-changing events that led her to focus on positive psychology and the science of happiness. 21:22
- Jenn tells us about her introduction to Zappos, and the not-so-great first impression that CEO Tony Hsieh left on her. 22:25
- Jenn describes how her working relationship with Tony flourished, and tells us about the bonds that forged between them while scaling Mt. Kilimanjaro. 24:13
- Jenn walks us through the number one business case for workplace happiness, and lays out a strategy for creating values that actually mean something. 26:55
- Jenn tells us the story behind Zappos’ famous culture book, and how she brought the project from idea to launch.
- Jenn shares a formerly-held belief about happiness that has since changed. 40:00
- Jenn describes how the world of work will be different ten years from now. 46:12
- Delivering Happiness by Tony Hsieh
- The Stranger by Albert Camus
- The Fountainhead by Ayn Rand
- On The Road by Jack Kerouac
- The Alchemist by Paulo Coehlo
- DeliveringHappiness.com
- Delivering Happiness on Facebook
- @DHMovement on Twitter
- Email Jenn directly: jenn@deliveringhappiness.com
- UC Berkeley
Special Offer for AO Listeners! 2 Week Free Trial and $25 Credit with SaneBox
How many emails do you have in your inbox right now? A hundred? A thousand? Twenty thousand?
An out of control inbox is probably THE biggest drag on your time and sanity. But it doesn't have to be this way. There's a secret to reaching inbox zero and taking back your email sanity.
It’s called SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see.
Aside from removing all of the junk so you can focus on messages that matter, there’s this a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. It’s so rewarding.
Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit sanebox.com/AO and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as I do.
Go to SaneBox.com/AO to claim your $25 credit and try it for free now!
- Dr. Cooper tells us about his upbringing and the role played by his two grandfathers, who inspired him to always challenge himself and fully realize his potential. 4:45
- Dr. Cooper tells us how his experience as a Marine in Vietnam showed him how deep people can reach within themselves when confronted with extreme circumstances. 7:02
- Dr. Cooper explains how he became curious about how the best leaders use setbacks and difficulties as a catalyst to bring out more in themselves and their teams. 7:35
- Dr. Cooper tells us why being engulfed in information gives us the illusion that we’re actually learning, even though we’re not. 9:15
- Dr. Cooper talks about the expectations of having such accomplished mentors in his life as a young man, but how ultimately their influence led him down the path he continues on to do this day. 9:48
- Dr. Cooper explains why he believes that we only live in a tiny corner of our possibilities as human beings, and why our brains are hardwired to recognize the best of what’s common not the best of what’s possible. 11:26
- Dr. Cooper explains the phenomenon of cognitive tunneling, and how of very strengths are blocking us from developing. 13:40
- Dr. Cooper explains why he believes our biggest mission every day is to surpass the best we’ve ever been. 14:49
- Dr. Cooper introduces the concept of NFC, or "need for cognition” - a curiosity about the hidden capabilities within us - and why we need a moment of reflection before we can actually learn anything. 16:50
- Dr. Cooper reveals a strategy for inspiring curiosity in ourselves and others, and explains why we need to constantly ask ourselves the question, “Compared to what?” 19:00
- Dr. Cooper explains why he believes most of the people he works with (some of the highest performers in the world) are only at 10-20% of their capacity to shine - as well as why certain leaders pull away from everyone else. 21:35
- Dr. Cooper takes us through the fascinating world of neuroplasticity and the phenomenon of upwiring - the extraordinary opportunity we all have to remake ourselves for the better, everyday. 26:45
- Dr. Cooper relates an amazing story about studying with the famed psychologist Abraham Maslow, and explains why every morning you have to choose to face our fears, again and again. 34:10
- Dr. Cooper describes a strategy for upwiring, and why the greatest catalyst for positive growth is negative resistance. 38:09
- Dr. Cooper explains why those who can take a split second pause when faced with a challenge or confrontation have an advantage and will more successfully live up to their potential. 42:20
- Dr. Cooper explains why the first 22 minutes of every day are the most important. 49:35
- Upwire by Dr. Robert Cooper
- W. Edwards Deming
- Abraham Maslow
- RobertCooperPhD.com
- CooperStrategic.com
- Upwire Podcast
- Dr. Cooper on LinkedIn
- University of Michigan football
Special Offer for AO Listeners! 2 Week Free Trial and $25 Credit with SaneBox
How many emails do you have in your inbox right now? A hundred? A thousand? Twenty thousand?
An out of control inbox is probably THE biggest drag on your time and sanity. But it doesn't have to be this way. There's a secret to reaching inbox zero and taking back your email sanity.
It’s called SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see.
Aside from removing all of the junk so you can focus on messages that matter, there’s this a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. It’s so rewarding.
Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit sanebox.com/AO and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as I do.
Go to SaneBox.com/AO to claim your $25 credit and try it for free now!