Awesome Office: Lead. Create. Inspire.

The Awesome Office Show is all about helping you lead people, create culture, and inspire Awesome at your company. Each week we talk to a business leader, entrepreneur, HR pro, or engagement specialist at the most successful and buzzed about companies in the country, and learn their most actionable tips, tactics, and best practices - and share them with you. This is a behind the curtain look that you’re not going to find anywhere else. If you care about developing stellar cultures that provide lasting value for employees, customers, and shareholders, then this is the podcast for you. The Awesome Office Show is hosted by speaker and social entrepreneur Sean Kelly. Sean is the founder of The Association of Workplace Engagement (AWE) and the co-founder and CEO of HUMAN (Helping Unite Mankind and Nutrition). He has been named one of Forbes’ 30 under 30 and been a TEDx presenter at Columbia University. Similar to Entreleadership and HBR Ideacast.
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The Secrets Behind Clif Bar's Culture & 97% Retention Rate 0
Oct 15, 2015

If you had to choose one example of a truly awesome office, Clif Bar and Co.’s state-of-the art, 115,000-square-foot headquarters in Emeryville, CA  might very well be it. 

Made from wood reclaimed from local barns and railway ties, and featuring a gym and rock climbing wall, the space mirrors the company’s commitment to health, wellness, and sustainability. 

At the center of it all is today’s guest, Jen Freitas, the company’s Director of Learning and Engagement. Guided by the company’s “Five Aspirations,” she helped launch Clif Bar’s Sustainability Benefits Program, an initiative that helped the company earn numerous workplace awards, including ‘best place to work’ nods by Fortune and Outside magazines.

As you’ll hear in the interview, Jen actually began her journey at Clif Bar in 2001 as a cardio kickboxing instructor. Today, she leads the company’s people development, engagement, and wellness programs, and helps employees develop personal goals and a professional path that’s aligned with their values.

In our conversation, Jen tells us why it’s essential that individuals bring their personal values to work with them, why Clif employees are paid to work out, and how the company has been able to sustain its 97% retention rate.

A quick note - you might notice that the audio is a bit different on this one. That’s because we met Jen in Clif’s HQ and recorded it on-the-fly.

Key Takeaways

  • Jen describes her journey from cardio kickboxing instructor to director of people, learning, and engagement at Clif.
  • Jen explains why Clif founder Gary Erickson decided to pull the plug on the sale of his company at the last minute.
  • Jen takes us through Clif Bar and Co’s “Five Aspirations” (or “Five Bottom Lines”).
  • Jen tells us the determining difference between engaged companies and non-engaged companies.
  • Jen tells us how Clif created its Awesome Office, and tells us the perks that matter most to her and her colleagues.
  • Jen gives introduces the idea of the “work-life cocktail.”
  • Jen tells a great story about the best company gift she ever received.
  • Finally, Jen tells us how Clif works with employees to develop their own personal values.

Links

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How To Steal Headlines with Real-Time Communication with author David Meerman Scott 0
Oct 9, 2015

You’d be hard pressed to find someone more qualified to talk about real-time marketing and communication than our next guest, Mr. David Meerman Scott.

David is a renowned speaker and author, and has published ten books on marketing, PR, and sales in the networked age. His book The New Rules of Marketing & PR is considered a must-read for modern PR and marketing pros, and is used as a text in hundreds of universities and business schools worldwide.

Additionally, He’s spoken in more than 40 countries and on all seven continents, and is the marketer in residence at Hubspot, where he helped the company grow to more than 11,000 customers in 70 countries.

David was fresh off a plane from Boston (and before that Madrid and Stockholm), but was generous enough to spend some time with us the evening before his keynote at the Employer Healthcare Benefits Conference in Orlando, Florida. During our conversation, he shared with us the secrets of “Newsjacking,” a term he coined for injecting your ideas into a breaking news story. He also spoke to us about the three legacy communications strategies that companies need to de-emphasize if they want to thrive in the networked age, as well as how he was able to find the time to write ten books in ten years.

Key Takeaways

  • David describes the biggest mistakes conference attendees make, and what they can do to maximize their next conference experience.
  • David walks us through what he means by real-time communication, and tells us why he thinks companies are doomed to failure if they refuse to adapt in the next decade. 
  • David explains why companies should adopt an abundance mindset when it comes to creating content for the Web.
  • David weighs in on the Volkswagen scandal, and tells us why a “no comment” doesn’t make sense in a real-time world.
  • David talks about the real-time communications opportunities that every company should be leveraging.
  • David tells us how busy business leaders can keep up with social media by investing less than 15 minutes per day.
  • David walks us through the concept of News jacking, and gives us one of his favorite and most successful examples of the practice.
  • Finally David explains why speed and agility are the two necessary traits when in comes to marketing and PR.

Links

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